Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. It is a persuasive communication intended to influence the attitudes, beliefs, and behavior of the receiver.

Here are the main types of advertising:

• Print Advertising:

  Uses physically printed media to reach consumers.

  • Newspaper Advertising: Advertising in local or national newspapers.
  • Magazine Advertising: Ads placed in consumer or trade magazines.
  • Brochures and Flyers: Distributed in public places or through direct mail.
• Broadcast Advertising:

  Advertising through radio and television.

  • Television Advertising: Commercials during TV programs.
  • Radio Advertising: Ads broadcast on radio stations.
• Outdoor Advertising:

  Advertising outside the home.

  • Billboards: Large ads displayed along roadsides.
  • Posters: Ads posted in public places.
  • Transit Advertising: Ads on buses, trains, and in stations.
• Digital Advertising:

  Advertising through online channels.

  • Search Engine Marketing (SEM): Advertising on search engines like Google. Source
  • Social Media Advertising: Ads on platforms like Facebook, Instagram, and Twitter. Source
  • Email Marketing: Sending promotional messages to a subscriber list. Source
  • Display Advertising: Banner ads on websites. Source
• Product Placement:

  Featuring products within entertainment content.

  • Movies: Showing a product being used by characters.
  • TV Shows: Integrating products into the storyline.
• Direct Mail Advertising:

  Sending promotional materials directly to potential customers.

  • Catalogs: Detailed product listings sent to homes.
  • Postcards: Promotional cards sent through the mail.

These types can be further categorized based on the target audience, objective, and the specific advertising strategy employed.