A good SEO title creation approach should be:

• Concise and Accurate:

  The title should accurately reflect the content of the page and be as brief as possible. Aim for under 60 characters to avoid truncation in search engine results.

• Include Primary Keyword(s):

  Incorporate the main keyword(s) that users are likely to search for when looking for the content on the page. Preferably, include the keyword early in the title.

• Unique and Compelling:

  Each page should have a unique title to avoid confusing search engines and users. The title should also be compelling enough to entice users to click on the search result.

• Reflect User Intent:

  Consider what the user is hoping to find when they search for a particular keyword and ensure the title aligns with that intent.

• Brand Inclusion (Optional):

  If brand recognition is important, include the brand name, but usually towards the end of the title. This is more important for the homepage and key landing pages.

Example: "Buy Organic Coffee Beans Online | [Brand Name]"

For further reading on SEO title creation, see: Yoast SEO Title Tag Optimization and Moz Title Tag.