Analytical research is a specific type of research that involves critical thinking skills and the evaluation of facts and information to solve a problem. It's a deep dive into a subject, where the researcher aims to understand the 'why' behind a phenomenon by analyzing available evidence.

Key characteristics of analytical research methodology include:

• Critical Thinking: It requires the researcher to use critical thinking skills to evaluate information and draw conclusions.
• In-depth Analysis: Analytical research involves a thorough examination of the available data and information.
• Problem-Solving: The ultimate goal is usually to solve a specific problem or answer a specific question.
• Evidence-Based: Conclusions are based on evidence and logical reasoning, rather than personal opinions or beliefs.

Analytical research often involves comparing and contrasting different pieces of information, identifying patterns and relationships, and drawing inferences based on the evidence. It may involve statistical analysis or other quantitative techniques, but it also relies heavily on qualitative data and logical reasoning.

Example:

A researcher wants to understand why sales of a particular product have declined in recent months. An analytical approach would involve:

1. Analyzing sales data to identify trends and patterns.
2. Examining marketing campaigns to see if there were any changes or issues.
3. Reviewing customer feedback to identify any complaints or concerns.
4. Analyzing competitor activity to see if they have launched any new products or promotions.

By analyzing all of this information, the researcher can develop a more complete understanding of why sales have declined and identify potential solutions.

Analytical research methodology is a powerful tool for understanding complex issues and developing effective solutions. It is used in a wide range of fields, including business, science, and social sciences.