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What is Play Store SEO? How do Google and Apple rank apps based on Play Store SEO?

Play Store SEO, also known as App Store Optimization (ASO) for the Google Play Store, is the process of optimizing app store listings to improve an app's visibility in search results and increase its conversion rate (installs). It involves using relevant keywords, compelling descriptions, attractive visuals, and other elements to make an app more appealing and discoverable to potential users.

Here's how Google and Apple (for the App Store) rank apps based on ASO factors:

Key Ranking Factors for Google Play Store:

  • App Title:

    Including relevant keywords in the app title can significantly impact ranking. However, Google penalizes keyword stuffing, so the title should remain natural and representative of the app.

  • App Description:

    A well-written description that includes relevant keywords is crucial. The description is divided into a short description (appears above the "Read More" button) and a long description. Both should be optimized with relevant keywords.

  • Keyword Optimization:

    Identifying and strategically using relevant keywords throughout the app listing is essential. Keyword research tools can help identify high-traffic, low-competition keywords.

  • App Quality and User Experience:

    Google considers app quality, stability, and user experience as ranking factors. Ratings, reviews, and crash rates influence an app's ranking.

  • Install Volume and Velocity:

    The number of installs and the rate at which an app is being installed are important signals to Google. A higher install volume and velocity can boost an app's ranking.

  • Ratings and Reviews:

    Positive ratings and reviews signal to Google that an app is high-quality and provides a good user experience. Responding to reviews, both positive and negative, can also improve an app's reputation.

  • Backlinks:

    Although less direct than other factors, backlinks to the app's page on the Play Store can contribute to its overall authority and ranking.

  • App Updates:

    Regularly updating the app with new features, bug fixes, and performance improvements signals to Google that the app is being actively maintained.

Key Ranking Factors for Apple App Store:

  • App Name:

    Similar to the Play Store, including relevant keywords in the app name is crucial. However, Apple also limits the length of the app name.

  • Subtitle:

    The subtitle provides an additional opportunity to include relevant keywords and further explain what the app does.

  • Keywords:

    Apple allows developers to specify a list of keywords (separate from the app name and description) to improve search visibility. Choose relevant and high-traffic keywords.

  • In-App Purchases:

    Optimizing the names of in-app purchases can improve their visibility in search results.

  • Ratings and Reviews:

    Ratings and reviews significantly impact an app's ranking and conversion rate. Encourage users to leave positive reviews.

  • Install Volume and Engagement:

    The number of installs and user engagement metrics (e.g., daily active users, session length) are important signals to Apple.

  • Updates:

    Regularly updating the app with new features and improvements can improve its ranking.

Both Google and Apple prioritize providing users with high-quality, relevant apps. Therefore, focusing on user experience, app quality, and ASO best practices is essential for improving app visibility and driving installs.

Wrote answer · 3/20/2025
Karma · 40
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I have a Google ranking problem with two different domain names, example.com vs example.in, for the same keyword. How can I tell Google that both domains are different? Is it possible to rank both domains for the same post title? It seems Google ranks the post that was written first and doesn't show my web post for the same keyword.
If you have a different and unique content then the domain name won't matter.
If you have duplicate or similar content/keywords then you can't control or tell Google to rank your website over someone else's website.
I would suggest create unique content and Google will rank it correctly.
Wrote answer · 3/16/2023
Karma · 1435
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Can I add CSS in Google Tag Manager (GTM)?
No, GTM does not allow css neither it's designed to have css.
Wrote answer · 9/22/2022
Karma · 1435
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What are the guidelines for publisher logo size in article schema markup for non-AMP pages, especially considering my logo size is 1000x258px and Google recommends 600x60px for AMP pages?
Logo image should be square as per structured data guidelines.
It can be 112px x 112px at minimum and can be any square dimensions if higher than that. Eg. 400x400, 600x600 etc.

To be optimal you can keep it 600x600, that way it will satisfy both schema and amp page requirements.
Wrote answer · 8/2/2022
Karma · 1435
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My Blogger blog post/website page has been updated, but the update is not reflected on Google Search Engine via Google Search Console. The post, including its title, description, and HTML, has not been updated in the Google Search Console's 'View Crawled Page' section. What could be the reason?
Sir, I have published a blogger post on 18 June and indexed it on Google search console. And this post is indexed on Google and is showing on Google search engine. Then I have changed necessary content and updated this blogger post on 21 June. After updating the blogger post, then I have requested post url in Google search console url inspection tool for indexing the updated post.

Then After one day, I have checked the post on Google search engine, the old title and serp snippet is showing on Google search engine. Updated post title and description showing is not showing. This is a common thing because Google don't update as soon as possible and take few weeks for updating the post. But problem is Then I have gone in Google search console, clicked on Google search url inspection tool, pasted the post url and saw the "URL is on Google with right green tick" then below "URL is on Google" i have clicked on View Crawled page, I have checked all html but But there is no change in the modified article in html. No update in post artical, title, description and content etc. So what steps I should follow to update updated blogger post when after updating the post.


Wrote answer · 7/22/2022
Karma · 3215
0
Drivers, stop the vehicle when the light?
My writing is______________ (neat) than his.
Wrote answer · 6/8/2022
Karma · 0