Companies use famous cricketers and popular film stars in their advertisements for a variety of strategic reasons:

• Increased Brand Visibility and Recognition:

  Celebrities bring immediate attention to a brand. Their widespread recognition helps the advertisement cut through the clutter and quickly register with the audience.

• Enhanced Brand Credibility and Trust:

  When a well-respected celebrity endorses a product, it can lend credibility to the brand. Consumers may perceive the product as more trustworthy simply because their favorite star is associated with it.

• Attracting a Wider Audience:

  Celebrities have a broad fan base. Their involvement in advertising can attract demographics that the company might not otherwise reach, thus expanding the potential market.

• Creating Aspirational Value:

  Many consumers aspire to emulate the lifestyles of celebrities. By associating a product with a famous personality, companies tap into this aspirational value, suggesting that using the product can bring consumers closer to that desired lifestyle.

• Driving Sales and Revenue:

  Ultimately, the goal of advertising is to boost sales. Celebrity endorsements can significantly influence consumer purchasing decisions, leading to increased revenue for the company.

• Brand Association and Image:

  Celebrities often embody certain qualities or values that companies want to associate with their brand. For example, a sports star might represent performance and reliability, while a popular actor could convey style and innovation.

In summary, the use of celebrities in advertising is a strategic move to leverage their fame, credibility, and aspirational appeal to enhance brand recognition, attract a wider audience, and ultimately drive sales.