An ad copy typically includes the following elements:

• Headline: A catchy phrase designed to grab the reader's attention.
• Body Copy: The main text of the ad, providing details about the product or service.
• Call to Action: Instructions on what the advertiser wants the reader to do (e.g., "Buy Now," "Visit Our Website").
• Slogan: A memorable phrase or motto associated with the brand.
• Visual elements: Images or videos that complement the text.

These components work together to inform, persuade, and motivate the target audience.