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I have a blog/website called abcd.com hosted on the Blogger platform. When implementing schema markup for an article, who is considered the publisher: Blogger or my website? For example, as shown in the image below?

3 Answers
3 answers

I have a blog/website called abcd.com hosted on the Blogger platform. When implementing schema markup for an article, who is considered the publisher: Blogger or my website? For example, as shown in the image below?

2
The entity that owns the website is the publisher.
Hence if you own the website, you will be the publisher. If you have a company that owns the website, then that company becomes the publisher.

Example, when Shekhar Gupta writes an article on Indian Express website, then Shekhar Gupta becomes author of the article, and Indian Express becomes the publisher.

Wrote answer · 7/20/2022
Karma · 1435
1


The Blogger default theme declares the organization name as Blogger in schema markup.

Blogger’s default theme supports schema markups and generates markups for every blog post.

It seems that everything is fine, but it generates content author as “your name“, and the organization is Blogger.

Example: I have written a artical in uttar app then I will be, 


  "author": {
        "@type": "Person",
        "name": "Kunal Tiwalkar",
        "url": "https://abcd.com/2022/7/article.html"
      },
      "publisher": {
        "@type": "Organization",
        "name": "uttar",
        "logo": {
          "@type": "ImageObject",
          "url": "https://uttar.co/logo.jpg"
        }



In case of blogger platform who is publisher ?


Wrote answer · 7/19/2022
Karma · 3215
0

When implementing schema markup for your blog, even though it's hosted on the Blogger platform, your website (abcd.com) is considered the publisher.

The publisher refers to the entity that owns, controls, and is responsible for the content. While Blogger provides the infrastructure, you own the content and brand associated with abcd.com.

Therefore, in your schema markup, you should identify the "publisher" as abcd.com, not Blogger.

To implement this correctly, you would typically use the following structure in your schema markup:

  • "publisher": {
    • "@type": "Organization",
    • "name": "Your Website Name (e.g., abcd.com)",
    • "logo": {
      • "@type": "ImageObject",
      • "url": "URL to your website logo"
    }

Refer to Google's guidelines on structured data for comprehensive information. developers.google.com

Wrote answer · 3/14/2025
Karma · 40

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